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first comes like.” A 15-second spot hits harder on the photo verification feature, as a man tries to identify his date in a crowded coffee shop using the app.
“Everybody wants love to be a big, huge fairy tale.
Zoosk is a leading online dating company that personalises the dating experience to help singles find the person and relationship that’s just right for them.
Zoosk’s Behavioural Matchmaking technology is constantly learning from the actions of over 35 million members in order to deliver better matches in real time.
“For our new campaign, we wanted to build on that and take it to the next level.”The photo verification feature will be highlighted in new commercials in the brand’s “First Comes Like” advertising campaign.
The effort, launched last year, continues to focus on the idea that a lasting relationship requires time and that “love at first sight” is rare.
In the world of online dating, however, Zoosk is hoping to at least ensure that users get what they see.
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