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A spot for Man (above) won't run during Sunday's Super Bowl because CBS said "our Standards and Practices department decided not to accept this particular spot." In other words, the material in the ad has made CBS execs uncomfortable.

CBS offered another reason for the rejection: “Moreover, our sales department has had difficulty verifying your organization’s credit status.” So what's the big deal about the ad?

And, many of those eyes will be met by a big, gay-themed ad.

Dating app Scruff bought a billboard outside the University of Phoenix Stadium, just in time for the big game.

The 48-foot ad shows two guys in a locker room making eyes at each other, with the slogan "Play On Our Team." It's a plug for the service, obviously, but also a nice addition to the (still pretty bro-ed out) world of sports and sports advertising.

In a press release, Scruff explained why it bought the ad: "At a time when professional NFL players like Michael Sam and Kwame Harris bravely come out to the world and some coaches admit to not wanting gay players on their teams, [Scruff]...

In a letter to Man that the site provided to, the network said that the clip was "not within the Network's Broadcast Standards for Super Bowl Sunday." CBS also said its sales department had difficulty verifying the company's financial information, but a Man Crunch spokeswoman said the company could afford to pay for the ad.

CBS has rejected a gay dating site's Super Bowl ad, saying the 30-second clip, which features two male fans making out while watching the game, didn't meet the network's standards.The 30-second spot shows two men watching a football game and then they both reach for the chips.Their hands meet and they immediately begin kissing. The ad ends with a flash of the URL and the tagline: "Where many many many men come out and play." Avid Life Media, which runs adult dating websites including extramarital-affair site Ashley, is behind the new gay male dating site.Though the debate over the ad has gathered massive attention for the site, she denied it was a publicity stunt."We think it's totally discriminatory that they're accepting other ads that make social statements, but they're not allowing ours," she said.VIDEO: Watch our top Super Bowl commercials picks CBS aired a Snickers ad during Super Bowl 2007 in which two men "accidentally" kiss — and then panic. " CBS pulled the ad after receiving complaints that it was homophobic.

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We define niches that are haven't been explored or are immature." Coinciding with a storm of publicity over Man is Avid Life's financial news: it had planned to go public on the Toronto Stock Exchange in several week to raise at least $60 million in an initial public offering, but insider sources told Reuters "efforts to woo investors seem to have met with a cool response." Analysts believe banks and major investors were hesitant to get involved in any deal.

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